Eleni Swengler's Case Studies
The Crocodile Hunter Sweepstakes Campaign
The Discovery Channel needed a campaign that could generate interest for the Crocodile Hunter series and promote a sweepstakes contest. The promotional materials that make up this campaign include a point-of-purchase display, a 24" x 36" poster, ad slicks, stationery and a flyer outlining the rules and prizes of the sweepstakes.
The New England Journal of Medicine
From email promotions, landing pages, web banners and direct mail campaigns the challenge remains the same — to create visually compelling marketing pieces yet adhere to NEJM’s strict brand guidelines. These direct mail campaigns encourage recipients to subscribe to NEJM through various special offers.
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“The Best Places to Kiss” Intro
This animated introduction for a Travel Channel series about romantic getaways called The Best Places to Kiss uses vintage images and music to evoke a romantic feel.
Orioles 50th Anniversary Logo and Banners
The 50th Anniversary identity concepts for the Baltimore Orioles focus on the teams’ “greatest moments.” The hanging banners highlight specific events during the team’s history and capitalize on the nostalgia surrounding the team's past.
Anti Smoking Campaign
This visually compelling campaign informs children about the dangers of smoking in an entertaining way. The campaign consists of various items, including a comic book featuring a fold-out section showcasing images of the physical effects of smoking in 3-D. In addition, there are a series of five posters that can be displayed in school hallways and classrooms.